Jul 2, 2026

INTRODUCING VIAPIANA DENIM - SINGLE-MAN MADE JEANS

July 2, 2026

Viapiana Denim is a small-batch denim line based in Toronto, Canada, founded and operated entirely by Ben Viapiana. Every aspect of production—from design and sourcing to pattern making, cutting, and sewing—is handled by Ben himself using a collection of vintage sewing machines, many dating to before the 1960s. We first knew of Ben more than a decade ago when he was producing custom jeans from his workshop in Thailand. Since then, he has relocated to Toronto and expanded into a larger studio while maintaining the same hands-on approach that defines his work today. His commitment to producing every garment himself allows for a level of attention to detail that is increasingly rare in modern clothing manufacturing.

Our first release from Viapiana is an indigo straight leg model made from a 14.25oz sanforized hank-dyed indigo organic cotton red line selvedge denim milled by Japan's famed Nihon Menpu Mill and a black straight tapered model made from a 14oz red-line Selvedge denim woven by Japan's Kuroki Mills, these jeans are sulphur-dyed to gradually fade to a range of gray tones with wear. Construction details include lined yokes and back pockets, natural brushed twill pocket bags, hidden back pocket rivets, a peekaboo selvage coin pocket, and custom hardware throughout. Handmade in Toronto, by Ben Viapiana using 17 different sewing machines, the jeans are sewn with seven different thread weights, feature a hand-embossed sheepskin leather patch, and are finished with his signature red inseam stitching and Red Indigo Leaf back pocket embroidery. Available now at all stores in very limited numbers.

shop Viapiana Denim now
Viapiana Denim “Something to Honk About” Hank-Dyed Indigo Jeans - Straight Leg
Viapiana Denim “Something to Honk About” Black Denim Jeans - Straight Tapered

more posts